![]() They bring their own creativity to it, and that's why the brand has been able to stick around for so long, because you either evolve or you die, I think, in life and in business. And these people come in every single day and do the same work. So many of these people are so locked in, I had to almost start to apologize for interrupting them because of the focus that it takes when you're working with the tiny microscopic pieces at times. For some, that might be monotonous or hard to stay focused. I have a lot of respect for people who can do the same thing over and over every single day and have the same type of approach and passion and love for what they're doing. ![]() Is there something about the watchmaking process-one step or one piece of it that you find particularly fascinating? ![]() You can see the intensity and the passion and love for something and by osmosis, it kind of gets spread to you as well. When you hear somebody's passion, it gets you into that hobby a little bit more. Why they're with Zenith, why they've been around so long, why they love what they're doing. I enjoy hearing the individual stories: where people are from, how long they've been in the business. I just want to know about the whole process. Watchmaking is obviously a very niche skill and it's been passed down through generations where there's multiple watchmakers in the same family. And Gladwell talks about 10,000 hours to become a master, and I just have so much respect for that, especially something I don't know and I don't understand. There's a certain skill set that's honed, that this person acquired and then honed over years. I think I've always been fascinated by mastery, whether it's this beautiful woman doing my nails or Jenna with my makeup. You had to be pulled from the factory because it was closing for the day after you had stayed for so long talking to them and asking them questions. That's when I really fell in love with the brand. It was different when I went out to Switzerland and saw the whole operation, saw the history, and saw the attic where one guy basically saved the company by hiding out a bunch of watchmaking devices just in case they ever made mechanical watches again. I've always loved watches, but I've never fallen in love with a brand until I went out and went to the headquarters and just met the people who make the whole thing go. I'm excited about the new collection, though, that's coming out. But my day-to-day is just the El Primero. I've been wearing this one a lot, like I wore it to the MSG the one night. What stands out from their collection as a few of your favorite pieces? You’ve been with Zenith for a few years now. You and Sauce made it out to a few games. “It works for honoring the old 18 years in Green Bay and also the excitement about the future in New York.” “Most of the conversations happened when I was still a Packer, and I still thought I was going to be a Packer or retire,” he said. The new Rodgers watch is a vibrant green-not Jets nor Packers green, but a nod to both his teams. The resulting watch is a refreshing addition to the typically conservative Chronomaster line, which shares its black-gray-navy palette with the wardrobes of most sitting US senators. “ Gladwell talks about 10,000 hours to become a master, and I just have so much respect for that, especially something I don't know and I don't understand, that I don't have that skillset,” he said, as his hair was being shaped into a meticulous side sweep. When he finally made it, he badgered employees with so many questions about their craft he was asked to leave because the manufacturer was closing for the day. That dream was briefly delayed because of COVID, which made it impossible for Rodgers to go to Geneva and visit Zenith’s factory. Rodgers called designing a watch a “a lifelong dream,” in a press release. It’s the first-ever limited edition of Zenith’s flagship Chronomaster Sport. He had, however, just designed a new watch for Zenith, who he signed with in 2021, marking the all-important ascension from grizzled face of the brand to collaborator. ![]() When we met that month-on the set of a photo shoot for his watch partner Zenith, as Rodgers sat in a makeup chair having his hair and nails attended to-he hadn’t yet suffered the Achilles injury that will presumably sideline him for the rest of the season ( or not!?). He was enjoying all the perks of his new life in the big city: courtside seats at Madison Square Garden Ed Sheeran and Taylor Swift concerts at his new home stadium of Metlife even an appearance at the Tony Awards. He’d just been traded from his longtime team, the Green Bay Packers, to the New York Jets. Back in May, everything was coming up Aaron Rodgers.
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